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Why Is BlackBerry Banking on QNX for Revenue Growth?

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Partnerships in embedded software

In fiscal 3Q18, BlackBerry (BBRY) signed three important partnerships in the embedded software space.

First, it announced the strategic expansion of its existing partnership with semiconductor (SMH) company Qualcomm (QCOM). This collaboration will look to optimize Qualcomm’s platforms with QNX for next-generation connected cars and autonomous vehicles. BlackBerry has partnered with the biggest automotive industry chip suppliers.

BlackBerry’s partnership with Qualcomm now includes over-the-air software services, secure credential management services, telematics, virtual cockpit controllers, digital instrument cluster and infotainment systems, and electronic control gateways.

BlackBerry recently announced a partnership with DENSO, where it started to develop an integrated human-machine interface platform known as HMI. BlackBerry CEO John Chen said, “Motor vehicles today have multiple HMI systems. The integrated HMI platform developed by BlackBerry and DENSO will be the world’s first, as I was told.” This solution will appear in BlackBerry’s cost schedule post-2019. Intel (INTC) will also be a collaboration partner for the development of this product.

The third partnership that BlackBerry announced was with India’s (INDA) Tata Elxsi to develop secured industry solutions and embed QNX technologies. In fiscal 3Q18, BlackBerry added ten QNX design wins, resulting in partnerships with Tier 1 automotive suppliers such as Bosch, Magna, and DENSO.

First road test conducted in Canada

In fiscal 3Q18, BlackBerry conducted the first successful public road test of an autonomous vehicle in Canada via its Autonomous Vehicle Innovation Center. BlackBerry also signed Fujisoft and Hitachi Industry & Control Solutions as embedded technology partners with QNX.

With respect to BlackBerry’s asset-tracking business, BlackBerry signed four deals for Radar. In fiscal 2Q18, Pana-Pacific started BlackBerry’s Radar trial, and BlackBerry signed it as a partner in fiscal 3Q18. Pana-Pacific is one of the biggest value-added resellers for the US (SPY) trucking industry with over 2,800 dealers.

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