How HP Is Improving Market Share in Personal Computer Segment



Focus on product innovation

HP (HPQ) has grown its market share in the last two quarters in the PC (personal computer) space. It has displaced Lenovo (LNVGY) to become the largest PC manufacturer in the world. HP’s shipments rose YoY (year-over-year) in 1Q17 and 2Q17 despite a worldwide decline in worldwide unit shipments.

HP believes its cost structure has enabled it to invest in the go-to market as well as product innovation. Its Personal Systems are secure and have three levels of security. PCs have BIOS (basic input/output system) with Sure Start. Web browsing security is taken care of by Sure Click, whereas Sure View prevents visual hacking.

Over the last few months, HP has introduced several premium products at competitive prices, including the Spectre x360, Elite Slice, and the HP Chromebook 13.

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Almost 23% share in PC market

As you can see in the above chart, HP’s market share in 2Q17 rose to 22.8% from 20.7% in 2Q16. Shipments rose 6.2% YoY to 13.8 million units compared to an overall fall of 3.3% for worldwide PC shipments. The other top players in the PC market include Lenovo (LNVGY), Dell, Apple (AAPL), and Asus with market shares of 20.5%, 17.1%, 7.2%, and 6.8%, respectively, at the end of 2Q17.


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