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Here’s What Ford F-Series August Sales Mean for Investors

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Sep. 7 2017, Updated 4:36 p.m. ET

F-series sales in August

In August 2017, Ford Motor’s (F) F-Series truck US sales were 77,007 units with a handsome rise of 15.0% on a YoY (year-over-year) basis. Solid demand for F-Series Super Duty trucks and the F-150 Raptor continued to boost Ford’s overall F-Series sales last month. In July 2017, a total of 69,467 units of F-Series trucks were sold in the United States, which was 5.8% higher YoY.

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Solid demand for Super Duty trucks

F-Series sales have grown positively in all the months so far in 2017 except April. August was the second-highest month for Ford F-Series US sales after June when Ford sold 77,895 units.

A consistent demand for F-150 trucks and buyers’ inclination for newly launched Super Duty trucks have certainly given a boost to Ford’s overall US truck sales in 2017.

In August 2017, the ATP (average transaction price) of F-Series trucks rose $3,400 compared to the previous year.

Could it keep optimism alive?

As of September 6, 2017, Ford stock has fallen 5.2% so far in 2017. Weakening US auto sales along with Ford’s deteriorating profit margins could be the primary reasons for this pessimism on Wall Street.

Higher sales of F-series trucks and other SUVs (sport utility vehicles) typically yield higher profit margins than small cars. So a consistent improvement in Ford’s F-Series sales could help the company rebuild investor confidence.

Legacy automakers (XLY) General Motors (GM), Toyota (TM), and Fiat Chrysler (FCAU) compete with Ford’s F-Series in the US truck segment.

In the next part, let’s look at Ford’s US retail and truck segment sales in August 2017.

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