F-series sales in August
In August 2017, Ford Motor’s (F) F-Series truck US sales were 77,007 units with a handsome rise of 15.0% on a YoY (year-over-year) basis. Solid demand for F-Series Super Duty trucks and the F-150 Raptor continued to boost Ford’s overall F-Series sales last month. In July 2017, a total of 69,467 units of F-Series trucks were sold in the United States, which was 5.8% higher YoY.
Solid demand for Super Duty trucks
F-Series sales have grown positively in all the months so far in 2017 except April. August was the second-highest month for Ford F-Series US sales after June when Ford sold 77,895 units.
A consistent demand for F-150 trucks and buyers’ inclination for newly launched Super Duty trucks have certainly given a boost to Ford’s overall US truck sales in 2017.
In August 2017, the ATP (average transaction price) of F-Series trucks rose $3,400 compared to the previous year.
Could it keep optimism alive?
As of September 6, 2017, Ford stock has fallen 5.2% so far in 2017. Weakening US auto sales along with Ford’s deteriorating profit margins could be the primary reasons for this pessimism on Wall Street.
Higher sales of F-series trucks and other SUVs (sport utility vehicles) typically yield higher profit margins than small cars. So a consistent improvement in Ford’s F-Series sales could help the company rebuild investor confidence.
In the next part, let’s look at Ford’s US retail and truck segment sales in August 2017.