What Were GoPro’s Major Partnerships in 2Q16?


Jul. 15 2016, Published 3:11 p.m. ET

Partnership with Ford Motor

In June 2016, GoPro (GPRO) announced its partnership with Ford Motor Company (F) wherein the two firms will develop an original series called Unstoppable Life. GoPro stated that the series will profile GoPro athletes and showcase their determination.

GoPro said one example of an athlete that the series will feature is Aaron Chase, a free ride mountain biker that came back from a life-altering injury. “Fans of GoPro and Ford are experience seekers continually looking for ways to broaden their lives,” said Ocean MacAdams, Head of GoPro Entertainment. “We’re excited to join forces with Ford to further inspire consumers around the world.”

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Exclusive partnership with Reliance Digital

Last month, GoPro (GPRO) announced an exclusive partnership with Reliance Digital, which is India’s (EPI) largest consumer electronics retailer. GoPro will now be able to display its award-winning cameras in 1,800 Reliance Digital stores in 500 cities.

GoPro is looking to target India’s young consumer market where peer companies such as Sony (SNE) and Canon (CAJ) have considerable market penetration.

According to GoPro, Reliance’s store associates will educate the customers on GoPro products, thereby providing a “great” customer experience.

“We are looking forward to bringing our product to India’s young, creative and tech-savvy market and are thrilled to be working with Reliance Digital, a premier electronics retailer in India,” said Tony Bates, president of GoPro. “We view this as a strategic partnership that brings much more than just shelves for our products but a true partner to help with GoPro’s success in India.”


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