What Are Analysts’ Recommendations for Amazon?

Amit Singh - Author

Aug. 18 2020, Updated 6:10 a.m. ET

Shareholder returns and stock trends

As of July 7, 2016, Amazon (AMZN) had generated returns of 68.7% in the trailing-12-month period and 1.8% in the trailing-one-month period. Amazon’s share price has risen by 2.9% in the trailing-five-day period.

Amazon’s peers Alibaba (BABA), eBay (EBAY), and Google (GOOG) have witnessed their share prices rise by 1.7%, 2.7%, and 1.6%, respectively, in the trailing-five-day period.

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Moving averages

On July 7, Amazon’s last trading price was $736.57. The company’s stock was trading 2.8% above its 20-day moving average of $716.41, 5.0% above its 50-day moving average of $701.67, and 15.0% above its 100-day moving average of $640.28.


The MACD (moving average convergence divergence) is the difference between a company’s short-term and long-term moving averages. Amazon’s 14-day MACD of 5.5 shows an upward trading trend, as the figure is positive.

Amazon’s 14-day relative strength index (or RSI) is 63, which shows that the stock is somewhat overbought. An RSI figure of above 70 indicates that a stock has been overbought. An RSI figure of below 30 suggests that a stock has been oversold.

Analysts’ recommendations

Of the 46 analysts covering Amazon, 40 have given it “buy” recommendations, none have given it “sell” recommendations, and six have given it “hold” recommendations.

The analyst stock price target for Amazon is $821.09, with a median target estimate of $800. Amazon is trading at a discount of nearly 7.9% to its median target.


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