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What Was Ford’s Global Market Share in 3Q15?

Mohit Oberoi, CFA - Author

Nov. 3 2015, Updated 9:07 a.m. ET

Global market share

The last ten years have seen a big churn in the automotive industry. Toyota Motors (TM) took over the leading automaker position from General Motors (GM) in 2008. Earlier this year, Volkswagen (VLKAY) became the largest global automotive producer. However, according to the Detroit News, based on the global sales in the first nine months of 2015, Toyota has returned to the top slot. In this part of the series, we’ll analyze how Ford’s market share progressed in 3Q15.

Currently, Ford forms 1.1% of the Guggenheim Multi-Asset Income ETF (CVY).

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Ford gained market share

  • Ford (F) commanded a global market share of 7.6% in 3Q15. In comparison, Ford had a market share of 7.3% in the corresponding quarter last year. Ford’s wholesale deliveries in 3Q15 were ~1.6 million, up 103,000 units from 3Q14.
  • Ford had a market share of 14.1% in North America in 3Q15, up slightly on a year-over-year basis. In North America, Ford shipped 106,000 more vehicles in 3Q15 as compared to the corresponding quarter last year. According to Ford, “better availability of F-150 and continued strength of the Explorer” were the drivers of its North America performance.
  • Ford’s 3Q15 deliveries in South America were lower by 11,000 units as compared to the corresponding quarter last year. However, lower sales were due to the falling vehicle sales in the region. On its part, Ford managed to increase its market share to 10.2% in the region, up from the 8.8% market share that it enjoyed in 3Q14.
  • In 3Q15, Ford shipped 375,000 vehicles in Europe and commanded a market share of 7.9%. In comparison, Ford had a market share of 7.3% in 3Q14.
  • Ford’s 3Q15 China market share was at 4.7%, similar to the corresponding quarter last year.

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