Procter & Gamble and Its Profitable Divestitures

P&G reported $0.15 billion in gains from divestitures in fiscal 2014 and $0.63 billion in 2013. The sale of Wella and Clairol could be the biggest divestments yet.

Penny Morgan - Author

Nov. 20 2020, Updated 12:05 p.m. ET


Overview of initial divestitures

The Procter & Gamble Company, or P&G (PG), is one of the largest FMCG (fast-moving consumer goods) companies in the world. P&G has divested many brands recently:

  1. Crisco vegetable oil and shortening, Folgers coffee, Jif peanut butter, and Millstone coffee were sold to the J.M Smucker Company (SJM) for ~$3.3 billion.
  2. Pringles potato chips was sold to Kellogg (K) for $2.7 billion.
  3. Camay and Zest were sold to Unilever (UL) for an undisclosed sum.
  4. P&G exited the pet food business, selling most of Iams, Eukanuba, and Natura brands to candy bar and Pedigree-maker Mars for $2.9 billion.
  5. P&G also disposed of its billion dollar brand Duracell Batteries to Berkshire Hathaway (BRK-B) for $4.7 billion. The transaction will close in the second half of 2015.

P&G reported $0.15 billion in divestiture gains in fiscal 2014 and $0.63 billion in 2013. Since A.G. Lafley’s return as CEO, the company has been focusing more on lucrative businesses and disposing of the slow-growing ones.

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To revive sales, competitors Unilever (UL) and Nestle (NSRGY) have adopted similar tactics—focusing on core strengths and disposing of slow-growing businesses. For example, UL sold off Ragu pasta sauce, Bertolli pasta, and Wish-Bone salad dressing. Nestlé sold off Jenny Craig foods and Juicy Juice beverages.

According to a Trefis report, Colgate-Palmolive (CL) is also planning to divest from its laundry segment brands. Cold Power, Dynamo, and Fab detergents are expected to be sold to Henkel (HENKY) for $0.24 billion.

P&G, along with peers Kimberly-Clark (KMB) and Clorox (CLX), make up ~2.6%[1. Updated as on June 27, 2015] of the SPDR S&P Dividend ETF (SDY).

Recent divestment plans

P&G is planning to sell its beauty brands Wella and Clairol and is also looking for bids for its fragrance and cosmetics businesses. According to a Bloomberg report, the combined value of this business could be ~$19 billion, possibly P&G’s largest divestment yet.

Henkel, Revlon, and Coty (COTY) were said to be potential buyers of some of P&G’s beauty brands. Yet COTY appears to be the winning bidder, according to a June 15 report in the New York Post. The sale will allow P&G to cut the significant drag of organic sales in the Beauty segment. For more on this, read 


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