Background On Bally Technologies


Nov. 27 2019, Updated 7:34 p.m. ET


Raymond T. Moloney founded Bally Technologies, or Bally, in 1932. The original company, called Bally Manufacturing, was a pinball manufacturer. The company started producing slot machines in 1936, which makes Bally the world’s oldest slot machine manufacturer.

Bally is a diversified global gaming company that designs, manufactures, operates, and distributes electronic gaming machines, networked and casino-management systems, table game products, as well as interactive and mobile solutions. Bally’s products and services drive revenues and provide operating efficiencies for gaming operators such as Las Vegas Sands (LVS), Wynn Resorts (WYNN), and MGM Resorts (MGM).

The VanEck Vectors Gaming ETF (BJK) invests in these gaming operators.

In 1975, Bally became the first gaming company to be publicly traded on the New York Stock Exchange, or NYSE. Its common stock was listed under the ticker symbol BYI.

As a global gaming-systems provider, Bally offers technology solutions that provide gaming operators with a wide range of marketing, data management and analysis, accounting, player tracking, security, and other software applications and tools to more effectively manage their operations.

With its business-to-business model, Bally supports a range of customers including traditional land-based, riverboat, and Native American casinos, interactive, video lottery, and central determination markets.

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Recent developments

In July 2011, Bally acquired MacroView Labs, the casino industry’s largest provider of mobile websites and mobile applications.

In November 2013, Bally acquired SHFL entertainment for ~$1.3 billion, including assumed net debt. SHFL entertainment was the leading gaming supplier of proprietary table games and utility products.

In November 2014, Bally was acquired by Scientific Games (SGMS) in a transaction valued at ~$5.1 billion. The deal creates a leading gaming, lottery entertainment, and technology company.


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