Why has Adobe partnered with Wipro?

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Adobe partners with Wipro to create integrated marketing and analytics offerings

On September 12, 2014, Wipro (WIT) and Adobe (ADBE) entered into a premier partnership. Wipro is a leading information technology, consulting, and business process services company. Wipro Digital is a newly formed business arm of the company that aims to get deals in the “Digital Transformation” space from the global corporate. Through Adobe’s leading position in digital space, Wipro aims to strengthen its advisory, consulting, and delivery capabilities in the digital space.

IT vendor's marketshare

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The above pie chart shows the market share of the vendors that lead India’s IT services market. IBM Corp. (IBM) leads the market, followed by Wipro and Tata Consultancy Services (or TCS), which held 7.4% and 7.2%, respectively. HP (HPQ) and HCL technologies held 3.3% and 2% market shares, respectively.

Wipro is a leading IT company

Wipro is India’s third largest IT firm, according to market capitalization, and the company aims to broaden its presence through partnerships and investments. In September 2014, it launched a Center of Excellence (or CoE) for Oracle (ORCL), which engineers solutions to provide its Bangalore customers a quick and effortless adoption of the cloud platform.

What this partnership yields for Adobe and Wipro

Adobe and Wipro are leading players in digital marketing and IT services, respectively. Through the partnership, both players aim to better understand the business, win customers, and create integrated marketing, commerce, analytics, and customer experience solutions.

In the words of Wipro’s CEO, TK Kurien, “This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro’s leadership in helping enterprises build rich customer experiences, enable customer insights, and bring products and services to the market faster.”

According to Adobe’s President and CEO, Shantanu Narayen, “All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation. Adobe’s best-in-class digital marketing solutions combined with Wipro’s extensive IT consulting, implementation and integration expertise, will answer the call for today’s digital enterprises.”

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