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Why price is important for every smartphone player except Apple
Apple is no longer the top-selling smartphone player with the Verizon (VZ) and Sprint (S) networks, where Samsung (SSNLF) has held on to its top position.
Lenovo (LNVGY) is already a big smartphone player in its home country, China. According to a report from IDC, Lenovo has become the largest Chinese smartphone player, with a share of 12.5% as of 2Q14.
While announcing its second quarter results, Samsung cited the slowdown in demand for its smartphones and tablets as the main reason for its lower-than-expected results.
Apple (AAPL) and Samsung (SSNLF) were responsible for 106% of the smartphone industry’s operating profits in 1Q14. This is surprising, considering that Samsung and Apple only make up a combined 37% share in the global smartphone market.
According to a report from Counterpoint, Apple was still the leading smartphone brand at AT&T (T). Apple lost the top position to Samsung at Verizon (VZ) and Sprint (S) during the second quarter of 2014.
What could have worked in Samsung’s favor in the U.S. was the extensive marketing campaigns it launched to promote the Galaxy S5 in the U.S.
Recently, Intex announced the introduction of its first smartphone in India, named Cloud FX. This smartphone will be based on the Mozilla Firefox operating system and will be priced pretty low, at $33.
The dynamics of the Indian mobile phone market are also changing rapidly. According to a report from Counterpoint, Micromax overtook Samsung to become the largest mobile player during the second quarter of 2014.
According to a report from Counterpoint, Coolpad was the top-ranked player in the Chinese LTE market, followed by Samsung, Apple (AAPL), Lenovo (LNVGY), and Huawei.
There has been a major change in the Chinese smartphone market. According to a report from Canalys, Xiaomi has overtaken Samsung to become the largest Chinese smartphone player.
Samsung (SSNLF) is the biggest player that depends on Android’s operating system. Unfortunately, Samsung’s fortunes have declined quite rapidly in the smartphone market in the last year or so.
This trend is equally valuable to Apple (AAPL). Increasing mobile usage on iOS directly helps Apple earn revenue from its App Store. Apple reports its combined iTunes and App Store business revenue under the iTunes category.
Here, we’ll discuss why this growth is important for Google. Mobile web growth helps Google in two ways. Firstly, Google benefits from higher mobile ad revenues. Secondly, it benefits it from higher app store revenues.
All this meant that iOS lost its top position to Android in terms of worldwide mobile web usage, which includes both tablets and smartphones.
In this series, we’ll discuss the latest key trends that are affecting the mobile phone industry. Google’s (GOOGL) Android continues to dominate the smartphone operating system market.
Apple (AAPL) is expected to take a number of new product initiatives in the coming months. It’s expected to launch a bigger iPhone 6 next month.
According to a survey conducted by BI Intelligence on 220 people, asking them about their preference for phablet brands, a surprising 56% mentioned that they would be interested in buying an Apple phablet.
According to a report from BI Intelligence, phablets are the fastest-growing smartphone segment. The report predicts that global phablet shipments could could grow at a compound average growth rate (or CAGR) of 27% until 2019.
The tablet market works differently. There are no contracts with tablets. So consumers are free to use their device as long as possible.
In the previous part of this series, we discussed how a bigger Apple (AAPL) iPad could overcome the potential threat from Microsoft (MSFT) in the tablet market.