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Why BlackBerry’s revival is still very much a work in progress
As the chart below shows, BlackBerry’s smartphone sales have declined from 3.7 million in fiscal 2Q14 to 2.1 million in 2Q15, a decline of 43%.
At the same time, BlackBerry is looking to grow its business inorganically. The company made a couple of strategic acquisitions last quarter.
Under this segment, the company earns revenues from the push email service and the BlackBerry Messenger or BBM service that it provides.
BlackBerry expects its software revenues to be around $250 million in fiscal 2015. But it expects its software revenues to double by fiscal year 2016.
BlackBerry claims that the Z3 smartphone has been extremely successful and demand is outpacing supply.
Apple (AAPL) and Google (GOOG)(GOOGL) are also hurting BlackBerry in another way when it comes to enterprise customers.
Over the last few years, the concept of bring-your-own-device or BYOD has developed. Employees are encouraged to bring their own personal device for official purposes.
BlackBerry launched its new smartphone named the Passport. The Passport is a 4.5 inch-screen smartphone. It features the company’s characteristic physical keyboard.
BlackBerry’s revenues in fiscal 2Q15 came in at the lower end of its own forecast at $916 million. This is clearly a worry for BlackBerry investors.
Last quarter, BlackBerry (BBRY) managed to allay fears that the company wouldn’t survive and would soon run out of cash with better-than-expected results. This quarter, BlackBerry came even closer to its target of breaking even.
With each passing day, the prices for handsets such as Google’s (GOOGL) Android and Apple (AAPL) iOS devices are falling. This trend has played a key role in the popularity of games, especially among youth, benefiting the gaming industry.
Mergers and acquisitions aren’t uncommon. In fact, they play an integral role in the growth of the video gaming industry.
On September 26, 2014, Amazon (AMZN) finalized its acquisition of Twitch Interactive, Inc, a video game streaming website, for $970 million in cash.
Facebook, alongside Linkedin (LNKD) and Twitter (TWTR), is the leading player in the social network space. Though it has an enviable presence in the social media space, it lacks a presence in the mobile space.
Microsoft’s (MSFT) acquisition of Minecraft has created a lot of interest in the market. Minecraft, a video game developed by Swedish company Mojang and developer Markus Persson, launched in 2009.
Microsoft (MSFT), to attain success in the mobile space, has to generate the interest of the young population, developers, and apps in its mobile platforms, Windows Phone and Surface.
In September 2014, Microsoft (MSFT) announced its acquisition of Mojang, a Swedish company popular for its game Minecraft, for $2.5 billion.
Mobile use has also helped smartphone operating system players such as Apple and Google by boosting the sales of apps from their respective app stores.
For example, Amazon (AMZN) recently launched a credit card reader. Merchants can use it to conduct payments through a smartphone or tablet.
Americans still prefer shopping in-person across most of the product categories. For example, 78% of U.S. adults prefer in-person shopping for general food purchases such as groceries.