'Undercover Billionaire' Star Grant Cardone Isn’t Quite a Billionaire

Grant Cardone’s net worth shows this "Undercover Billionaire" might not be a billionaire, but the 10x Movement founder is still very wealthy.

Dan Clarendon - Author

May 24 2021, Published 3:43 p.m. ET

If net worth estimates are to be believed, the title of the Discovery reality show Undercover Billionaire is a bit of a stretch. Grant Cardone's reported net worth, for example, shows that the marketing mastermind is still pretty far from billionaire status.

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Nevertheless, Cardone has done very well for himself. As the CEO of Cardone Enterprises and Cardone Capital, the author of The 10X Rule, and the founder of the 10X Movement and the 10X Growth Conference, Cardone has racked up a nine-digit fortune, according to online estimates.

Here’s more information on Cardone’s net worth, his time on Undercover Billionaire, and his real estate.

Cardone has a reported net worth of $300 million.

Cardone is worth $300 million, according to Celebrity Net Worth. According to his website, the businessman owns and seven privately held companies that make almost $100 million in yearly sales, and he owns $2 billion worth of properties.

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Cardone revealed his humble beginnings in a 2017 interview with Early to Rise. “I got into sales decades ago after I graduated college with an accounting degree but couldn’t find much work, so I landed a sales job instead,” he told the website. “I sucked at it until the age of 25 when I finally committed to it and became a true professional.”

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Grant Cardone helped create a million-dollar company on "Undercover Billionaire."

Earlier this year, Cardone joined Reign Ventures’ Monique Idlest-Mosley and real estate developer Elaine Culotti on the Discovery reality series Undercover Billionaire. Each mogul was tasked with taking creating a $1-million company within 90 days from an initial investment of just $100.

Sure enough, Cardone built the marketing agency Wake Up Pueblo with business partner Matt Smith, and the company earned a $5.5 million valuation.

Smith didn’t know Cardone’s identity, but he knew his colleague was someone special. “It was always obvious with all these camera crews and people,” he said after the big reveal, per The Pueblo Chieftain. “There were a couple [times] we were in different areas and people would be like, ‘Are you Grant Cardone?’ He would be like, ‘I wish!’ We just [chalked] it up to a lookalike, but as far as inclination about who he was—I was just enjoying everything going on.”

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Cardone reportedly bought a South Florida mansion from Tommy Hilfiger for $28 million.

Cardone made headlines again earlier this month when he reportedly purchased an oceanfront mansion in Golden Beach, Fla., from fashion designer Tommy Hilfiger and his wife, Dee Hilfiger, according to The Real Deal. The house, built in 2007, features six bedrooms and a pool and is situated on a 0.6-acre lot, the site reports. 

Tommy and Dee gave Architectural Digest a tour of the property for a 2016 feature in which interior designer Martyn Lawrence Bullard said he and the couple “conceived the house as part art gallery and part 1960s–70s disco madness.”

The Real Deal also reports that Tommy spoke at Cardone’s 10x Growth Conference earlier this year as part of the real estate transaction.


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