Fans Can Now Own Pieces of the Original Doge Meme NFT

The original Doge NFT sold for $4 million. Now, PleasrDAO is fractionalizing the NFT, allowing anyone to own a piece for just a dollar.

Alyssa Exposito - Author

Sep. 3 2021, Published 1:31 p.m. ET

The Shiba Inu dog that inspired the Doge meme
Source:, Pleasr dao

Circulating since 2013, the famous meme depicting a Shubu Inu is also known as "Doge." Actually named Kabuso, this famous dog was the inspiration behind the popular token, Dogecoin. The coin's success drove the $4 million purchase of the original doge NFT meme by PleasrDAO.

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With the support of billionaire entrepreneurs Mark Cuban and Elon Musk, Dogecoin became widely accepted, solidifying the community that backs anything Doge. It became a favorite for self-proclaimed "Dogefather" Musk, who believes Doge will assist with online payment processing. The coin now has the seventh-largest market cap among cryptocurrencies, of $39 million. PleasrDAO's opportunity for fans to own a piece of "meme culture" is bound to be a huge success.

How does fractionalizing an NFT work?

Appealing to a massive community where many could not afford to spare a couple million, PleasrDAO has announced the fractionalization of the NFT. Now, more fans can own a piece of it. The whole NFT is valued above $302 million.

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When an NFT is fractionalized, the original ERC-21 token is divided into billions of ERC-20 tokens. PleasrDAO used an art platform,, to make the ERC-20 tokens, named "DOG".

angelo brewing  copy
Source: Pexels
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Many anticipated the launch of the DOG token, and fans have speculated optimistically about its value. As users accumulate DOG tokens, their percentage of ownership increases, along with how much they can stake. However, PleasrDAO made it clear that it would retain majority ownership of the NFT.

Source: Twitter: (@andy8052)
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The Doge community rallied to support the launch of DOG tokens

The DOG token launch proved to be a success, with 20 percent of the fractionalized tokens sold. The remaining 3.3 billion tokens are now listed on decentralized exchanges such as SushiSwap and Uniswap.

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Source: Twitter: (@ASvanevik)
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According to, the total NFT has a value of over $302 million. One DOG token now trades at roughly $0.023, up 4 percent since its launch.

Is DOG token a good investment?

The value of the DOG token ultimately depends on the weight the community and others place on the instantly recognizable Shiba Inu image. However, users must not confuse the utility of Dogecoin with that of DOG tokens, whose holders will also have governance rights. Governance rights are determined by the number of tokens a holder has, with each token representing the weight of a vote—therefore, it's advantageous to hold a sizeable number.

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Source: Twitter @PleasrDAO

Beyond this, investors are aligning themselves with what chief passing officer Jamis Johnson believes is the "king of all memes." In purchasing shared pieces of the "internet Mona Lisa," investors and fans are purchasing a moment in the history of "this odd new world we live in."


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