Facebook dominates the social media scene in India
India is one of the markets in which Snap (SNAP) seems to have vast ground to cover to catch up with its traditional rivals Facebook (FB) and Twitter (TWTR). According to data from StatCounter, Facebook dominates the social media market in India, with its flagship social network controlling 90.3% of the Indian social media market in March.
Pinterest was in a distant second with a 3.3% market share, followed by Facebook-owned Instagram with a 2.4% market share. Google’s (GOOGL) YouTube and Twitter rounded out the top five with 2.3% and 1.4% market shares, respectively. Microsoft’s (MSFT) LinkedIn held a 0.08% share of the social media market in India in March.
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Snapchat holds a negligible market share in India
At the moment, Snap’s Snapchat seems to have a negligible share in India’s social media market, but Snap is hoping to change this. The company has begun offering Snapchat in India’s regional languages, allowing it to extend its reach beyond the English-speaking population in the country.
India is home to ~1.3 billion people, and more than 550 million of them speak Hindi, according to data from World Atlas. English is spoken by over 125 million people in India, and more than 90 million people in India speak Bengali. More than 84 million people in India speak Marathi, and over 50 million people in the country speak Gujarati.
In addition to English, Snap is now offering Snapchat in Hindi, Marathi, Gujarati, and Punjabi in India as it seeks to reach more people in the country.