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What Analysts Expect for Footwear Retailers’ Top Lines in 2018

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Foot Locker

Analysts expect Foot Locker’s (FL) sales to fall 1% to $7.7 billion in fiscal 2018. Foot Locker expects sales trends to improve in 2H18, driven mainly by increased sales of premium products.

Foot Locker is eyeing higher penetration in the apparel category. The company is upbeat about business opportunities in the kids’ and women’s categories. Foot Locker also plans to foray into Asian markets (Malaysia, Singapore, Hong Kong, and Mainland China), with a special focus on e-commerce.

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DSW

Analysts expect DSW’s sales to fall 1.7% to $2.8 billion in fiscal 2018. Management has guided for sales to fall 1%–3%, given the company’s Ebuys exit as losses are ballooning. Having one fewer week in 2018 than in 2017 is also expected to impact its top line. Excluding these items, sales are expected to rise 2%–4%.

Despite the Ebuys setback, the company remains focused on its digital efforts and kids’ category business expansion to boost its top line. DSW plans to add the kids’ category to all stores before this year’s back-to-school season kicks off.

Skechers

In fiscal 2018, analysts expect Skechers’s (SKX) sales to grow 12.4% to $4.7 billion. The company’s sales topped $4 billion for the first time in fiscal 2017. The company remains confident of further top-line growth due to innovation, changes to product design, and its fast-growing international business. The international business contributed 50.6% of its total sales in fiscal 2017.

Deckers Outdoor

Analysts expect Deckers Outdoor’s (DECK) sales to rise 4.9% year-over-year to $1.9 billion in fiscal 2018. The company has guided for sales of $1.87 billion–$1.88 billion, whereas it reported sales of $1.79 billion in fiscal 2017. In fiscal 2019, sales are expected to rise 1.8% to $1.9 billion. The strength of the UGG brand and the company’s efforts to boost its digital and omnichannel platforms are expected to drive sales. The company, which has made several international expansion efforts, is seeing strength in German, Chinese, and Canadian markets. Under its extensive restructuring plan, which includes brand realignment, store closures, and operation streamlining, Deckers aims to achieve $2 billion in sales and an operating margin of 13% by fiscal 2020.

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