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Why the NFL Is Partnering with Amazon

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Dec. 18 2017, Updated 7:33 a.m. ET

AWS will offer technology to NFL

Amazon (AMZN) recently unveiled its partnership with the NFL. In an announcement made during the AWS re:Invent 2017 Conference, Amazon stated that the NFL will use Amazon Web Services (or AWS) to improve the speed and accuracy of the league’s Next Gen Stats platform. The collaboration could improve users’ experience of the platform. AWS will also become NFL’s official technology provider.

The deal will give NFL access to AWS’s machine learning and data analytics services. AWS will analyze player data through the use of radio-frequency identification tags in the football and players’ equipment.

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Similar cloud deals

The NFL is the latest addition to AWS’s growing cloud deals. AWS has also inked similar cloud-based agreements with Time Warner’s (TWX) Turner Broadcasting segment, Walt Disney (DIS), and Expedia (EXPE). Expedia has migrated all of its databases from Microsoft (MSFT) and Oracle and has entirely moved to AWS.

Expedia worked with Amazon earlier, and now it will use AWS’s machine learning technologies across its brands including Expedia.com, Hotels.com, and HomeAway. Disney, on the other hand, will use AWS cloud services for its production workloads. Disney already uses AWS’s analytics, mobile, business applications, and machine learning services.

Cloud computing is growing at a fast pace, and Amazon is becoming the world’s leading cloud vendor, according to Synergy Research Group. According to Gartner, the global public cloud computing market could be worth $383.4 billion by 2020, up from ~$209.2 billion in 2016, as illustrated in the chart above.

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