In the current section, we’ll discuss Casey’s General Stores’ (CASY) strategies regarding pricing, expansion, distribution, and purchasing.
The company purchases food and nonfood items for its stores directly from manufacturers. As a practice (with few exceptions), Casey’s doesn’t enter into long-term supply contracts with any of its product suppliers.
Casey’s operates a central warehouse, the Casey’s Distribution Center, which is located near its headquarters in Ankeny, Iowa. Through this distribution center, the company gets all its supplies of grocery and general merchandise to its stores. In April 2014, the company announced plans to build a second distribution center in Terre Haute, Indiana.
Margin boosting strategy
The company continuously looks to grow its food offerings, especially the ones with higher gross margins. Over the years, Casey’s has added various prepared food items to its product line and has installed a snack center in the majority of its stores.
Snack centers sell sandwiches, fountain drinks, and other items that typically have higher gross profit margins than general grocery items. This strategy has helped Casey’s to become a food destination instead of just a fuel destination.
Read the next sections to learn about the company’s sales and profit-boosting initiatives.