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Ford’s Global Product Lineup: Product Portfolio Strengths

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Ford’s global product lineup

In 2014 and 2015, Ford Motor Company (F) launched 40 new or upgraded vehicle variants globally. This was done under the One Ford plan discussed in the previous article of this series.

The company plans to continue making its vehicle range global in the coming years as well. These vehicle categories include small, medium, and large vehicles. This move has allowed the company to save market-specific vehicle development costs.

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As noted in the previous article, Ford is consolidating its vehicle platforms to produce a higher number of vehicles. This move is also helping the company to minimize its fixed costs. At the same time, the company’s product lineup is becoming well known globally. Let’s look at some of Ford’s key vehicle models.

Lincoln MKC

Ford launched its Lincoln MKC sports utility vehicle model in 2013. The vehicle began selling in 2014. This model has a 240 horsepower engine with four-cylinder EcoBoost technology.

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Ford Transit

Ford Transit is a light commercial vehicle produced by Ford. The vehicle has been a part of Ford’s product portfolio since 1965. Since then, the company has made several upgrades in the vehicle. It launched its refreshed version globally in 2014.

Ford Mustang

Ford Mustang is a powerful luxury car model. Ford began the production of this model in 1964. Just like any other model, Ford is continuously making changes to this car model to improve it further. This model comes in four engine variants, with horsepowers ranging from 300 to 526. With this car, Ford also offers customization options to its customers.

Despite the importance of these vehicle models in Ford’s global product lineup, the company’s real strength lies in its F-series pickup trucks. The success of the F-series gives Ford an edge over other automakers (XLY), including Toyota (TM), General Motors (GM), and Fiat Chrysler Automobiles (FCAU).

In recent years, there has been a positive change in the US auto demand pattern. This could prove to be an opportunity for Ford, which we’ll discuss in the next article of this series.

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