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Behind Comcast's Strategy for Long-Term Growth

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Part 2
Behind Comcast's Strategy for Long-Term Growth PART 2 OF 7

How Comcast Is Enhancing Its Voice Service

Features of VoiceEdge Select

In order to boost its small business clients, Comcast (CMCSA) is enhancing its voice service portfolio by launching a cloud-based phone service, VoiceEdge Select, at an affordable rate. VoiceEdge Select allows both standard and advanced calls, and the service comes with Panasonic phones.

Customers can select either cordless or desk phone options. VoiceEdge Select also supports features like automated attendant, hunt groups, simultaneous ring, and readable voicemail.

How Comcast Is Enhancing Its Voice Service

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This expansion of its voice service could lend support to Comcast’s small business customers while driving its voice business.

Comcast’s voice business in 3Q17

Comcast’s voice business has been soft lately. In 3Q17, its voice revenues totaled $878 million, which was 4.2% lower YoY (year-over-year). In the past five quarters, voice revenues fell at a CAGR (compound annual growth rate) of 1.1%. The company also lost 94,000 voice customers in the same quarter.

Stiff competition from other service providers and changes in customer preferences in calling (preferring Internet calling over voice calls) have led to declines in voice customers.

Large carriers AT&T (T) and Sprint (S) have also reported declines in voice revenues. In 3Q17, AT&T’s legacy voice and data service revenues in its Business Solutions Segment reported a 15% YoY decline, while Sprint reported a 36% YoY decline in voice revenues for its Wireline segment.

In order to step up the voice business, Comcast and other operators are offering attractive bundling package deals, and Comcast’s launch of its Xfinity wireless service could further boost its voice revenues going forward.

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