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10 Ways That Will Help You Make Money On TikTok in 2023

TikTok users can create 15-second videos that incorporate their talent and create great content.
PUBLISHED NOV 20, 2023
Getty Images | Cottonbro Studio
Getty Images | Cottonbro Studio

How To Make Money on TikTok?

Pexels | Ivan Samkov
Pexels | Ivan Samkov

It's old news now that social media has created space for a whole new category of jobs. However, many people are not talking about the advantages of job opportunities simply because they don't have enough information about them. Today, we are going to focus on one social media platform which is TikTok which boasts over 1 billion active global users, as per Medium.TikTok users can create 15-second videos that incorporate their talent and create great content that can make great money. Here are some tips and tricks that will help you make money on TikTok...

1. Join TikTok’s Creator Fund

Pexels | Ivan Samkov
Pexels | Ivan Samkov

Once you have made a significant amount of followers, you can sign up for TikTok's Creator fund. This will help you earn money. The criteria are pretty simple, all you need is at least 10,000 followers and at least 100,000 video views over the last 30 days. The creator fund will keep adding more ways of earning money, all you need to do is grab those opportunities. Needless to say, the money will fluctuate from gig to gig, but the Creator Fund is a great way of getting spotted as well as helps you spot the kind of work you want to be a part of.

2. Collaborate with a brand you trust

cottonbro studio | Pexels
cottonbro studio | Pexels

Yes, it sounds like a dream come true but trust me it's way easier to start collaborating with brands now more than ever. For example, if you are passionate about makeup, you can post your work online which will in turn attract big brands. You can also, approach the brands, by dropping them a mail on their official handle and pitching your partnership. To do this, there is something you need to take care of. For example, your profile has to look appealing and you need to find a way to build your TikTok following. 

3. Drive Sales with TikTok Ads

TikTok |  Plann
TikTok | Plann

Remember to have a look at the TikTok Ad Manager, which can help you reach new audiences by getting your race in front of the target audience. As per reports, at least one in three people bought an item because they saw it somewhere on TikTok. This is where Ad Manager comes in and helps you find the right audience. Ad Manager has loads of options that allow you to use these tools to edit videos. There are tons of templates to choose from and even metrics that will give you an idea of how well your page has been performing. 

4. Participate in affiliate programs

Pexels | Plann
Pexels | Plann

We all know by now that affiliate marketing can help you sell another company's product or services for commission. For example, you can always ask your followers to use your customized code to purchase an item that you are promoting. If and when they buy the product and use your code, you will get a commission from the brand. Another way is to ask the audience to buy something using one of your links that you can add to your bio or even the caption section of any video. This will get you a commission every time somebody clicks on your link to buy something. 

5. Promote new releases

TikTok logo is displayed outside a TikTok office on December 20, 2022 in Culver City | Getty Images | Photo by Mario Tama
TikTok logo | Getty Images | Photo by Mario Tama

Record Labels are ready to pay you a great amount of money if they see you are eligible to promote their songs. All of these record labels want to make the songs go viral and in the quest of doing it, they spend millions on marketing. For example, You can earn around $250 per video with TikTok’s PlaylistPush program, however, the exact amount will depend on the video as well as how many views it gets. You can head to TikTok Creator to apply for the program mentioned. 

6. All kinds of Sponsored Posts

 Pexels | Ron Lach
Pexels | Ron Lach

It doesn't matter if you are a nano-influencer a micro-influencer or even a mega-influencer, there's sponsorship opportunities for everybody. In this kind of post, your job is to make the post extremely appealing so that the viewers find it interesting and maybe even end up buying the product. In exchange for making an appealing video, the brand agrees to pay you. Most of the time, this amount is not proportional to how much traction you get on the particular video but rather how much traction you receive in general.

7. Work with influencers

Pexels | Fox
Pexels | Fox

If you are somebody who is offering a service online or even selling a product online, you should consider working with nano and micro-influencers to help grow your profile. At first, you can offer barter collaboration and then move on to start paying them as you see growth in your business. The first step is to see what kind of influencers you want to work with. As a business owner, you would want creators who focus on the genre of product or service you offer, so that the target audience matches. The second step is to reach out to them directly or with the help of any talent agency. 

8. Build and sell TikTok accounts

 Pexels | Caio
Pexels | Caio

If you have cracked the formula of hope to grow a TikTok account, you can put this ability to use and start selling TikTok accounts. All you need is some time. Yes, you need time to build a bunch of accounts that you can sell and have to keep doing it to sustain a business in this line. Some influencers are on the lookout for buying an account that already has a significant number of followers. Apart from influencers, many brands understand the need to have a social media page of their own and are investing more and more in marketing. These brands may also want to buy accounts that have several followers from which they can grow. 

9. Get your followers to sign up for your Patreon account

Pexels |  Ron Lach
Pexels | Ron Lach

You need to understand that TikTok doesn't always have to be the primary source of your account. You can shift your followers from one social media platform to another. You can use TikTok to boost your business and later transfer all your followers from TikTok to Patreon. All you need to do is direct your followers who visit your TikTopk page and let them know that you now have a paid Patreon that offers more than what they get to see on TikTok. On Patreon, you will get paid for your efforts and not for how many views you get. 

10. Receive donations through live gifting

Pexels | Karolina Grabowska
Pexels | Karolina Grabowska

Did you know that you can start collecting diamonds which is TikTok's digital currency? Once your views send you enough diamonds and well as gifts on your live streams you can then redeem them and exchange those rewards and get full payments in the form of money or even virtual items, You need to be over 18 and have at least 1,000 followers on the platform to be able to receive diamonds and gifts. However, it's important to note that TikTok keeps 50%of what you received and you get to keep the other 50%.

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