Creators Inc. CEO Just Revealed the Routine That Makes Him $6M+ a Month in Revenue

While most people are still asleep, Andy Bachman is already working.

The founder and CEO of Creators Inc., a Los Angeles-based talent management firm that generated over $1B in sales, posted an Instagram Reel this week offering a rare behind-the-scenes look at his daily schedule, a vigorous and challenging sequence of early mornings, gym sessions, and client meetings that he says drives more than $6 million in monthly revenue.

The video, posted to the Creators Inc. Instagram account, opens with a timestamp reading "7:42am" and the caption "They're still asleep," a reference to competitors Bachman implies are “not yet at their desks yet.”

The clip then cuts to footage inside what appears to be a red-lit gym, where Bachman is seen training before most of the business world begins its day.

By 1 p.m., the Reel shows a different scene entirely: a pool gathering with wrestler Georgio Poullas at the Creators Inc mansion in Los Angeles, California. The final timestamp shown is 6 p.m., captioned "Tired isn't a reason," as Bachman is seen arriving in Las Vegas after a busy day of meetings and work.

The clip drew a major amount of attention on social media, with commenters in awe by the routine.

"And that's just behind the scenes. If 1 day — you've been doing this hard work for many years," one user penned.

Another user added, "And still remembers to text me on my birthday. Andy is DIFFERENT!!!"

"When they ask what it takes, show them THIS," a third wrote.

Speaking to Market Realist, Bachman opened up about the responsibilities of being a CEO, saying, “Creators Inc. did $60 million in its first year," adding, "It's six and a half years later. We've done over a billion dollars in sales, over $300 million in EBITDA."

"I've taken a lot of people from literally maybe $100 in their bank account to over seven figures in their bank account."

Among Bachman's most prominent recent deals is a contract for his client Georgio Poullas that earned the RAF wrestler the largest single-match salary in competitive wrestling history.

Bachman also touched on his new venture, BuzzStar, a platform that lets creators monetize direct fan access through paid video calls, saying, "Creators lose because they don't control how they get paid. BuzzStar gives them that control back."