10 Jun

AT&T Scraps Plans for Three-Tier Subscriptions

WRITTEN BY Sneha Nahata

AT&T’s streaming service

AT&T’s (T) WarnerMedia unit has reportedly scrapped its plans for three-tier streaming. The product was expected to be unveiled later this year and broadly available by next March.

AT&T Scraps Plans for Three-Tier Subscriptions

The Wall Street Journal reports that WarnerMedia will instead provide content from HBO, Cinemax, and Warner Bros. in a single subscription service expected to cost $16–$17 per month. AT&T was initially planning to offer an entry-level option focused on movies, a premium-tier option offering original programming and blockbuster movies, and a third option including both services.

AT&T set to compete with rivals

AT&T’s streaming service is expected to present stiff competition for established rivals such as Netflix and Amazon, given its premium content. Walt Disney is also launching a streaming service, Disney+, on November 12. In April 2018, Disney launched a sports streaming service, ESPN+, to address its shrinking ESPN subscriber base. Apple is set to launch a streaming product this fall, while Comcast’s NBCUniversal and Discovery are set to launch streaming service in 2020.

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