How Twitter and Pinterest’s Market Share Stacks Up in Japan

Japan is Twitter’s (TWTR) largest international market, contributing close to 40% of the company’s international revenue in the first quarter. Twitter held 25.1% of the social media market in Japan in March compared to 29.6% for Pinterest (PINS), according to StatCounter data. Facebook (FB), YouTube, and Instagram held a 22.5%, 14.6%, and 5.6% share of the Japanese social media market in March, respectively. YouTube is owned by Google (GOOGL), whereas Instagram is another Facebook property. Verizon’s (VZ) Tumblr held a 1.3% share of the social media market in Japan in March.

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While Twitter is one of the leading social media services in Japan, the company seems to be losing a grip on the country’s social media market. In February, Twitter held 35.8% of the social media market in Japan at a time when Pinterest’s market share was at 18.4%. In January, Twitter’s share of the Japanese social media market was 53.6%, making it the clear leader, whereas Pinterest’s market share was at 13.3% in that month.

Pinterest operates a digital platform where people share inspirational images. The company went public this month alongside videoconferencing provider Zoom (ZM). Both companies’ stocks soared on their debut.

Twitter’s revenue from Japan increased 16% YoY to $136 million in the first quarter. Japan contributed 17% of Twitter’s worldwide revenue in that quarter.