McDonald’s (MCD) is set to report its first-quarter earnings before the market opens on April 30. As of yesterday, MCD had risen 6.5% since its fourth-quarter earnings on January 30, to $193.92. The company was trading at 26.6% above its 52-week low of $153.13, and 0.6% below its 52-week high of $195.
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In the fourth quarter, McDonald’s adjusted EPS of $1.97 on revenue of $5.163 billion beat analysts’ expectations of $1.89 and $5.162 billion, respectively. The company also beat analysts’ SSSG (same-store sales growth) estimate of 3.9% by posting SSSG of 4.4%.
On March 26, McDonald’s announced it had signed an agreement to acquire decision logic technology company Dynamic Yield for $300 million. McDonald’s plans to use Dynamic Yield’s decision technology to provide a more personalized experience to customers. The acquisition announcement appears to have boosted the company’s stock.