Why Facebook Remains a Heavyweight in the Social Media Space


Aug. 18 2020, Updated 9:26 a.m. ET

Facebook: Opportunities

Facebook (FB) is one of the biggest social networking platforms. It acquired WhatsApp in 2014, which surpassed 800 million users in April 2015. In September 2015, WhatsApp breached the 900 million user barrier. Mark Zuckerberg, Facebook’s CEO, announced that he’ll consider monetizing the service when the number of users crosses the 1 billion mark. This will give Facebook yet another opportunity to grow its revenue. On September 23, 2015, Facebook’s popular photo sharing app, Instagram, reached a milestone of 400 million users. Facebook currently has a market capitalization of $300.5 billion.

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Market caps for Twitter and LinkedIn stand at $17.43 billion and $32.37 billion, respectively

LinkedIn is a professional social networking site launched in May 2003. In 2013, LinkedIn reported more than 255 million users from 200 countries and territories. The website is available in 20 languages, including English, French, and Spanish. In early 2011, LinkedIn (LNKD) filed for an initial public offering (or IPO) in order to be listed on the New York Stock Exchange. LinkedIn currently has a market cap of $32.37 billion.

Twitter (TWTR) is also a social networking platform that enables users to send as well as read 140-character messages known as “tweets.” The firm was founded in 2006 and headquartered in San Francisco. Twitter currently has a market cap of $17.43 billion.

Facebook is a part of the iShares S&P GSTI (TM) Technology ETF (IGM) and the First Trust ISE Cloud Computing Index ETF (SKYY). Facebook accounts for 5.28% and 4.91% of these ETFs, respectively.


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