Say Goodbye to Angie’s List and Hello to Angi
What happened to Angie’s List? As part of a rebranding, the home services platform and its parent company are now called Angi.
April 6 2021, Published 12:21 p.m. ET
What happened to Angie’s List? Long story short, the home services platform has become “list-less.” As part of a total rebranding, the platform and its parent company are now called Angi.
Founded in 1995 by Angie Hicks and William Oesterle, Angie’s List started as a literal list. It was a list of reputable contractors and other tradespeople. Now, the brand is broader in scope, as CEO Oisin Hanrahan recently explained to The Denver Post.
“You rewind 20 odd years, and it was an unbelievably innovative and helpful thing. It was amazing to have a list of people you can turn to for needs in your home,” Hanrahan told the newspaper. “You fast-forward to today and consumer expectations have just changed. We’re no longer a list. We’re so much more than that.”
Angi announced the rebranding in March.
Angie’s List officially became Angi on March 17, 2021. The name change came with a new logo, a new website, and a new app experience. What remains the same, according to Angi’s press release at the time, is that the platform is still the only end-to-end digital solution for home projects, from discovery to booking to payment.
“At Angi, we believe that home is the most important place on Earth. People love their homes, but they don’t always love taking care of their homes. At Angi, we are on a mission to change that,” Hanrahan said. “We want people to feel confident taking care of small tasks, and brave enough to take on big home projects. Our new site and consumer app will help them do that by making it easier than ever to take care of your home.”
As part of the brand refresh, parent company ANGI Homeservices is now called Angi Inc., while sister brand HomeAdvisor is now called “HomeAdvisor, powered by Angi.” Angi is a rare company in that its name matches its ticker symbol. Angi trades as "ANGI" on Nasdaq.
The company has a new CTO, too.
Eight days after announcing the rebranding, Angi announced that it had appointed Kulesh Shanmugasundaram as its chief technology officer, effective immediately. Shanmugasundaram, who previously founded Digital Assembly and Vivc Networks based on his network security and digital forensics research, was serving as CTO for the Angi subsidiary Handy until the appointment.
“This is a pivotal time for Angi as we double down on our commitment to making home care and improvement simple, fast and seamless,” Shanmugasundaram said in a press release. “I look forward to working with Oisin and the rest of the leadership team at Angi to drive innovation, growth, and success.”
Angi invested more in MyBuilder.
On March 31, Angi announced that it had acquired an additional 20 percent interest in its MyBuilder business, a U.K. platform for discovering reputable tradespeople. Angi purchased 75 percent of MyBuilder in 2017.
The Denver-based company’s portfolio includes brands elsewhere in the world—HomeStars in Canada, Instapro in Italy, MyHammer in Germany, and Travaux in France.