Why Did Adobe Acquire TubeMogul?
Adobe strengthens its marketing cloud capabilities Earlier in this series, we discussed the fiscal 3Q17 performance of Salesforce’s (CRM) various cloud offerings. Among offerings in its subscription segment, Salesforce’s Marketing Cloud grew the most. Let’s look at Adobe’s latest marketing cloud acquisition, TubeMogul. On November 10, 2016, Adobe (ADBE) announced the acquisition of TubeMogul (TUBE) […]