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    Why Alphabet’s Traffic Acquisition Costs Are Causing Jitters

    In 4Q17, Alphabet’s TAC was $6.5 billion, representing an increase of 33% YoY. TAC rose faster than Alphabet’s revenue, which rose 24% YoY.

    By Neha GuptaFeb. 15 2018, Updated 7:37 a.m. ET
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