What to Expect from European Markets in 2017
Stock prices across European markets (VGK) (HEZU) rose on February 21, 2017, and business activity in the Eurozone reached a six-year high.
How a Time Warner-Snapchat Deal Could Drive Ad Revenues
To boost its digital ad business and its DTC (direct-to-consumer) model, Time Warner struck a deal with Snapchat in June 2017 to create original shows.
Telemundo: NBCUniversal’s Gem?
Reasons for acquisition In a bid to target Hispanic and Latino American audiences, Comcast (CMCSA) bought Telemundo in 2011 as part of a deal with NBCUniversal. The acquisition seems to have been a smart move, as the company has surpassed its closest rival, Univision, in primetime ratings from viewers aged 18 to 49. In 3Q17, broadcast television […]
Viacom Is Targeting Non-Nielsen–Based Advertising
Viacom is attempting to move away from Nielsen ratings. This month, Viacom entered into a multiyear agreement with comScore (SCOR) for audience measurement across multiple platforms.