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  • uploads///European Markets Slowly Gaining Strenght
    Company & Industry Overviews

    What to Expect from European Markets in 2017

    Stock prices across European markets (VGK) (HEZU) rose on February 21, 2017, and business activity in the Eurozone reached a six-year high.

    By Mary Sadler
  • uploads///TWX_Top  Mobile App
    Earnings Report

    How a Time Warner-Snapchat Deal Could Drive Ad Revenues

    To boost its digital ad business and its DTC (direct-to-consumer) model, Time Warner struck a deal with Snapchat in June 2017 to create original shows.

    By Aaron Hemsworth
  • uploads///CMCSA Broadcast TV Revenue_Q
    Earnings Report

    Telemundo: NBCUniversal’s Gem?

    Reasons for acquisition In a bid to target Hispanic and Latino American audiences, Comcast (CMCSA) bought Telemundo in 2011 as part of a deal with NBCUniversal. The acquisition seems to have been a smart move, as the company has surpassed its closest rival, Univision, in primetime ratings from viewers aged 18 to 49. In 3Q17, broadcast television […]

    By Aaron Hemsworth
  • uploads///VIAB Program ratings
    Company & Industry Overviews

    Viacom Is Targeting Non-Nielsen–Based Advertising

    Viacom is attempting to move away from Nielsen ratings. This month, Viacom entered into a multiyear agreement with comScore (SCOR) for audience measurement across multiple platforms.

    By Shirley Pelts
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