The rise in digital revenues for Activision Blizzard (ATVI) was one of the company’s major highlights in 3Q16. Driven by digital performance, the operating margin for Activision rose to 37% in 3Q16 from 26% in 3Q15.
In 1Q16, Activision Blizzard (ATVI) completed its acquisition of King Digital. This acquisition has helped Activision’s MAU growth reach impressive levels.
In fiscal 2Q16, Activision’s revenues from Blizzard rose by 92% YoY to $738 million. The launch of Blizzard’s Overwatch franchise drove user engagement.
Electronic Arts’s (EA) digital revenues accounted for 83.2% of its non-GAAP revenues in fiscal 1Q17. Its digital revenues also rose by 6.8% year-over-year to $568 million in fiscal 1Q17.
Electronic Arts generates ~$1 billion a year from FIFA as its core game and its revenues from Fantasy Football total ~$400 million. Although users may play FIFA for a few months, the online fantasy game is played all year long.
While EA generates approximately $1 billion a year from FIFA as its core game, its revenues from Fantasy Football total ~$400 million. Although users may play FIFA for a few months, the online fantasy game is played all year long.
Activision (ATVI) will launch Guitar Hero and King Digital Entertainment (KING) is planning to launch a mid-core title and three new games from its existing franchises by the end of 2016.
Activision (ATVI) is expected to benefit a great deal after its acquisition of King Digital (KING). The mobile gaming market globally is expected to be $36 billion by the end of 2015…
