A limited distribution strategy led to Coty’s high reliance on specific channels or departments for specific products. Coty faces stiff competition from established luxury brands and local regional brands.
At the end of fiscal 2015, Coty had 230 employees engaged in R&D. Coty’s R&D expenditure totaled ~$0.05 billion, or 1.1% of its net revenue, in fiscal 2015.
