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Why Disney Re-Released Avengers: Endgame on Friday

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Disney re-released Avengers: Endgame

Walt Disney (DIS) re-released the Marvel superhero movie Avengers: Endgame on Friday after adding a previously deleted scene and a new introduction by co-director Anthony Russo. The move is intended to make the movie the highest earning film in the box office ever by beating the 2009 record set by science fiction blockbuster movie Avatar. 

Disney’s blockbuster movie Avengers: Endgame, which was released in April, has earned ~$2.75 billion at the box office, according to Box Office Mojo as of June 25. Notably, Avengers: Endgame is just about $38 million behind the sci-fi film Avatar.

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Disney’s blockbuster movies to boost studio revenues 

Disney has been releasing back-to-back blockbuster movies that are set to break records and increase studio revenues, which declined 15% year-over-year in the second quarter of fiscal 2019.

While Marvel’s Avengers: Endgame is looking to break the record of Avatar, Pixar’s latest movie, Toy Story 4, broke the franchise’s opening weekend records and beat the sales record of all the prior Toy Story series.

Moreover, the top three movies that grossed over $100 million in sales in the debut weekend in 2019 were Disney-branded movies. Toy Story 4 recorded $118 million in sales in the opening weekend, while Captain Marvel and Avengers: Endgame earned $153.4 million and $357.1 million, respectively, in their debut weekend.

Disney is set to release The Lion King next month and Frozen 2 in November. These movies, along with Aladdin, Toy Story 4, and Captain Marvel will be some of the first theatrical films to be released on the Disney+ streaming service, which is expected to launch on November 22.

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