The Cloud Gaming Front: Microsoft versus Apple and Google

Cloud gaming

During this year’s E3 press conference, Microsoft (MSFT) announced the release date of its cloud gaming service, xCloud. The company is to start testing the service in October. The Verge reported that Xbox’s head, Phil Spencer, said the streaming service could “turn your Xbox One into your own personal and free xCloud server.” Apple (AAPL) and Alphabet (GOOG) have also announced streaming services—and Microsoft is to launch its streaming service a month before Google’s Stadia.

Partnership with Sony

Last month, Microsoft and Sony announced a partnership in which the “two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.”

According to the release, Microsoft and Sony will “explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.”

Microsoft and Sony are competitors in the gaming console market, and Sony was notably absent from E3 2019.

Cyberpunk 2077

Microsoft also announced the official release date of Cyberpunk 2077. The game will come out on April 16, 2020, and it’s available for preorder. The game will also feature action star Keanu Reeves, who also appeared at Microsoft’s E3 2019 briefing. Reportedly, Microsoft took great care to keep Reeves’ association with the game a secret until E3.

Double Fine also announced this year that it will be acquired by Microsoft’s Xbox Game Studios. Double Fine CEO Tim Schafer said in a video that the acquisition won’t change the way the company has been working for last almost two decades.

While Apple and Amazon have struggled to reclaim their $1 trillion market capitalization, Microsoft’s market cap surpassed $1 trillion this month. See How Microsoft Trumped Apple and Amazon in the $1 Trillion Race for more must-know analysis.