IGTV now supports horizontal videos, but Instagram is still bullish on vertical
Facebook’s (FB) Instagram app launched its much-hyped IGTV almost a year ago. However, the long-form video service hasn’t taken off as the company expected.
IGTV users can now upload horizontal videos, Instagram announced in a blog on May 23. The company hopes to boost user engagement by tweaking IGTV to support landscape videos as well, which users are more used to.
IGTV is available within Instagram’s main app as well as its standalone app. The company recently announced a change in its Explore tab, which now includes a shortcut for IGTV, in order to promote usage. The new feature means that creators can share their content in whichever format they’re comfortable with.
IGTV hasn’t been able to cash in on IGTV yet
Unfortunately, the biggest problem for IGTV is that it doesn’t include many monetization features, which discourages creators and influencers from distributing their videos on the platform. Instead, they prefer other platforms such as YouTube.
If the horizontal video mode is able to attract more users and content, and the company cracks a way to monetize it well, IGTV will boost the company’s overall revenue even further. Instagram had over 1 billion monthly active users last year.
Instagram is Facebook’s crown jewel and could be the next growth engine for the social media giant in the coming years.