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Apple on Target as NVIDIA Unveils Competitive Laptop

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May. 30 2019, Published 6:04 a.m. ET

NVIDIA takes aim at MacBook Pro

This week, NVIDIA (NVDA) unveiled a new line of powerful laptops aimed at creative professionals such as video editors and graphic designers. NVIDIA is positioning its new Studio laptops as challengers to compete with Apple’s MacBook Pro laptops. According to NVIDIA, the Studio laptops can perform up to seven times faster than the MacBook Pro.

NVIDIA unveiled the Studio laptops just as the Computex Expo kicked off in Taipei, Taiwan. Qualcomm (QCOM) also used the Computex event to announce a 5G-capable laptop device it is building in collaboration with Lenovo.

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Intel and Qualcomm also working on advanced laptop devices

Intel (INTC) also announced last year that it was collaborating with Microsoft (MSFT), Lenovo, Dell Technologies (DELL), and several other device manufacturers to bring 5G-compatible personal computers to market before the end of 2019.

NVIDIA, Qualcomm, and Intel are all suppliers of semiconductor components used in devices such as smartphones, laptops, and data centers. In addition to its semiconductor business, NVIDIA also makes products that it sells directly to consumers. Making its own products provides NVIDIA with a platform to showcase its semiconductor components besides opening a separate revenue stream for the company.

Studio laptops go on sale in June

In the laptop business, for instance, NVIDIA is pursuing a multibillion-dollar revenue opportunity. The global laptop market was valued at $101.7 billion in 2017 and is projected to grow to $108.9 billion by 2025, according to Grand View Research. NVIDIA’s Studio laptops are slated to go on sale next month at a starting price of $1,600.

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