The Apple Watch’s life-saving capabilities
Smartwatches have typically attracted young audiences. However, the ever-increasing health functionalities in smartwatches seem to be attracting an increased number of older citizens.
The Apple (AAPL) Watch Series 4’s ECG (electrocardiography) function has reportedly saved several lives in the United States. Last week, Apple Watch Series 4 users in Europe and Hong Kong received access to Apple’s advanced health features, including ECG functionality, through a software update.
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Apple’s ECG feature seems to have already saved a life in Germany, according to a report by The Sun. As per the report, a user in Germany was alerted by his Apple Watch that he was suffering from atrial fibrillation.
The user, who was initially a skeptic regarding the device’s ECG function, then visited a doctor, who confirmed that “the watch [was] right” after performing a 12-channel ECG. The user then admitted that the watch had “prolonged [his] life.”
Apple’s sophisticated health feature could attract more buyers
While Fitbit (FIT) has been investing significantly in adding health features to its devices, Apple remains the leader in the segment.
Every new version of the Apple Watch has been an improvement on the previous version. The ECG feature on the Apple Watch Series 4 could attract more buyers, especially among older consumers, as it seems to have saved lives.
Apple is by far the leading smartwatch vendor. The company’s growth in the segment continues to be robust. However, the segment still makes up only a small portion of Apple’s overall revenue.
The Apple Watch could support the company’s revenue in the future as its iPhone sales shrink. Apple’s revenue from the Wearables, Home, and Accessories segment in the first quarter of fiscal 2019 stood at $7.31 billion, a rise of 33.3% year-over-year.