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Square Enters the Stadium Catering Market

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Square lets fans skip the line

Keen on driving revenue growth, Square (SQ) has teamed up with the Washington Nationals on a program that lets baseball fans attending games at Nationals Park order food and drinks from the comfort of their seats. The program launched last month, and it’s expected to help the team deliver a first-class fan experience at its home stadium.

The program enables fans to order ahead of time and skip the line. Fans receive an alert on their phones when their food is ready for pickup. The goal of this program is to simplify the food ordering process so that fans don’t miss a pitch. Square lets fans pay with cards or digital wallets, such as Google Pay and Apple Pay.

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Restaurants and hawkers selling food and drinks at Nationals Park will be able to process payments through Square’s point-of-sale platform, which is known as Square Terminal. According to Square, its point-of-sale platform speeds up transactions, meaning restaurants and hawkers can spend more time making sales instead of counting change.

Square outpaced competitors in terms of revenue growth

Square’s partnership with the Washington Nationals for food ordering in advance at Nationals Park represents another effort by the company to drive its revenue growth. Square generated revenue of $933 million in the fourth quarter, a rise of 51% YoY (year-over-year).

Square’s payment rivals Amazon (AMZN), PayPal (PYPL), and Fiserv (FISV) recorded revenue rises of 20%, 13%, and 2.0% YoY, respectively, in the fourth quarter. Revenue fell 24% YoY at First Data Corporation (FDC) in the quarter.

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