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Why Twitter Wants to Expand Its Indian Workforce

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Twitter searching for India country head

To ensure that its platform is not misused to incite violence or interfere in India’s elections, Twitter (TWTR) plans to appoint an officer who will work closely with the country’s election agency to curb online propaganda, Reuters has reported. Twitter is also planning to boost hiring in India because it views the market as “incredibly important,” its global policy chief, Colin Crowell, said in an interview with Reuters. Twitter is searching for someone to head its India operations.

A $3.2 billion revenue opportunity

Twitter has a good reason to be keen on expanding in India. The country has one of the largest populations of Internet users, and marketers there are shifting to online advertising. About $1.5 billion was spent on digital advertisements in India last year, and Zenith Media forecasts the spending will swell to $3.2 billion by 2021, according to Reuters. Advertising, Twitter’s principal business, accounted for 87% of its revenue in the fourth quarter. Therefore, India’s expanding digital advertising market could mean a bigger revenue opportunity for Twitter.

Revenue rose 24% at Twitter

Twitter’s revenue rose 24% YoY (year-over-year) to $909 million in the December quarter, while Snapchat owner Snap’s (SNAP) and Facebook’s (FB) revenue grew 36% and 30% YoY, respectively. Google parent Alphabet’s (GOOGL) and Yelp’s (YELP) revenue grew 22% and 11% YoY.

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