Sprint Expands Corporate Offerings with AI-Based Texting Service


Dec. 4 2020, Updated 10:53 a.m. ET

Sprint seeks to strengthen enterprise-focused business

Sprint (S) has joined Google (GOOGL) and Amazon (AMZN) in leveraging artificial intelligence technology to enhance its services as it seeks to attract more customers and diversify its business. AI powers a range of Google and Amazon products and services. For instance, AI technology is at the heart of Google’s Home smart speakers and Amazon’s Echo smart speaker line.

Sprint recently unveiled an AI-powered texting service that it says will make it easy for businesses to communicate with their customers. Sprint is also leveraging the power of AI technology to strengthen its corporate-focused business.

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Sprint’s AI-driven texting service is called Smart Messaging. It’s capable of providing answers to simple customer queries such as business hours or product availability. Sprint also says the service is configured to handle complex tasks such as taking food orders, setting appointments, and streamlining customer interactions.

Sprint working on 5G rollout

The unveiling of the smart messaging service comes at a time when Sprint is working on 5G network rollout. Mobile operators like Sprint are banking on 5G connectivity to increase their revenue potential in the corporate market.

In January, Sprint named nine cities that it is targeting for 5G network rollout in the first half of 2019. Verizon (VZ) and AT&T (T) began offering 5G services in a handful of cities last year and they are planning broader rollout this year.

Sprint exited its third quarter, which ended in December, with 54.5 million wireless customers. In that quarter, Sprint said it recorded its tenth consecutive quarter of postpaid net customer additions in the corporate market.


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