18 Mar

How Facebook Aims to Compete with Twitch

WRITTEN BY Sanmit Amin

Facebook is launching a gaming tab on its main app

Esports have been gaining traction over the year, with millions now watching their favorite gamers play through platforms such as Amazon’s (AMZN) Twitch. Facebook (FB) has joined the bandwagon, announcing last week that it will slowly roll out a dedicated tab on its app where users can explore gaming content.

Through Facebook’s gaming tab, users will be able to play Facebook’s Instant Games with friends, discover games, and watch videos from streamers. Facebook’s gaming push started last year when it launched a gaming video destination, Fb.gg, although that didn’t gain much traction. The new hub is set to build on Fb.gg.

How Facebook Aims to Compete with Twitch

Facebook is looking to attract a younger audience

Facebook said that over 700 million users play games, watch gaming videos, and engage in gaming groups on its platform. The company said that it would roll out the Gaming tab to a small subset of those 700 million users.

The dedicated gaming hub could help Facebook win back some of the young users it is losing to Snapchat and Instagram. Given Facebook’s massive reach, streamers may be tempted to upload their gaming videos on Facebook. As of the end of last year, Facebook had 2.32 billion monthly active users and 1.52 billion daily active users.

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