Behind Charter’s Efforts to Drive Broadband Gains

Broadband revenue rose 7.2%

Charter Communications (CHTR) has tapped CUJO AI as its network intelligence solutions partner. In this position, CUJO AI will enhance security and privacy for Charter’s more than 24 million broadband customers. CUJO AI says its helps Internet service providers reduce costs, save time, and deliver additional value to their customers. With this in mind, Charter can be seen betting on its relationship with CUJO AI to cut costs and improve customer retention.

With the rise of cord-cutting, cable companies such as Charter are increasingly leaning on their broadband businesses to offset pay-TV losses. Charter’s broadband revenue jumped 7.2% YoY (year-over-year) to $3.8 billion in the third quarter of 2018. Comcast (CMCSA) and Altice USA (ATUS) grew their broadband revenues 9.6% and 10.8% YoY, respectively, in the third quarter.

Behind Charter’s Efforts to Drive Broadband Gains

Selling broadband services to cord-cutters

Charter lost 66,000 pay-TV customers in the third quarter of 2018. AT&T (T), Dish Network (DISH), and Comcast lost 346,000, 341,000, and 106,000 pay-TV customers, respectively, in the third quarter.

Many cable companies are keen on keeping cord-cutters on their broadband services, which explains why they’re investing in boosting their broadband speeds and enhancing the customer experience, like Charter is trying to do with CUJO AI.

In the pursuit of broadband revenue, cable companies are not only competing among themselves but also battling wireless providers such as Verizon (VZ) and AT&T, which are building ultrafast 5G networks to allow them to better compete in the broadband market.