Toyota Continued to Beat Ford in Chinese Market



Toyota’s China sales

According to data compiled by MarkLines Data Center, Toyota (TM), the largest Japanese automaker, reported a solid YoY (year-over-year) increase of 23.8% in its Chinese sales to ~135,700 vehicle units in November. The data were better than Ford’s 55% YoY decline in Chinese sales in November to 52,434 units, which we discussed in the previous two parts of this series. In October, Toyota’s Chinese market sales rose 19.5% YoY to ~134,600 units.

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Toyota’s US sales

In comparison, Toyota’s US sales fell 0.6% YoY to 190,423 units in November—much higher than its Chinese market sales. In the United States, Toyota’s November sales volume wasn’t far behind Ford’s (F) sales volume at 196,303 units. From July to September, Toyota reported higher US sales than Ford.

Toyota’s 2017 global vehicle sales were third after the Renault-Nissan alliance and Volkswagen (VLKAY). Toyota’s global vehicle sales were higher than General Motors’ (GM) global vehicle sales.

Honda’s weak Chinese sales

Honda (HMC) also reported a fall of ~4.3% YoY in its Chinese sales in November. The company sold ~136,714 vehicle units in China in November—higher compared to 120,534 units sold by Honda in the US market in November. In October, Honda’s Chinese sales rose ~3.1%.

The quality-related issue for Honda’s CR-V sports utility vehicle has been one of the reasons for the decline in Honda’s Chinese sales in 2018.

In 2017, Honda’s Chinese sales were 1.44 million units—much higher than Toyota’s 1.29 million units.


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