27 Dec

Apple Likely to Lead the Global Tablet Market in 2019

WRITTEN BY Aditya Raghunath

iPad shipments fell 6% in the third quarter

The global market fell 8.6% year-over-year in the third quarter of 2018. Shipments fell to 36.4 million units, according to the IDC. Slate tablets accounted for the majority of shipments at 31.6 million units and fell 7.9%, while detachable tablets fell 13.1% to 4.8 million units.

Apple Likely to Lead the Global Tablet Market in 2019

Apple (AAPL) continued to lead the global tablet market with a share of 26.6% and shipments of 9.7 million units. Shipments fell 6.1% year-over-year. IDC stated, “The refreshed $329 iPad with Pencil support that launched in late March continued to drive volume although it was unable to maintain the same momentum from the third quarter of 2017 as that was the first time in a while that Apple had released a lower cost iPad.”

The other top players include Samsung (SSNLF), Amazon (AMZN), Huawei, and Lenovo (LNVGY) with shares of 14.6%, 12%, 8.9%, and 6.3%, respectively.

Over 58% share in the United States

Apple has a 58% share in the domestic tablet market, up from 54% in the same period last year. The latest 451 Research report says iPad customer satisfaction is at 93% for the iPad and iPad Pro. This high customer satisfaction rate bodes well for Apple, as it is holding its own in a declining global market.

Apple posted iPad growth in several markets such as Latin America, Europe, Japan, India (INDA), and South Asia.

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