uploads///HYbrid cloud market

How IBM Plans to Compete in the Hybrid Cloud Market


Dec. 3 2018, Updated 9:02 a.m. ET

The hybrid cloud could be a $100 billion market by 2023

In this series, we’ve discussed the cloud market’s growth potential. The market’s most important segment may be the hybrid cloud. As the name suggests, the hybrid cloud is a platform where on-premises and cloud workloads are shared. According to MarketsandMarkets and as the chart below shows, the hybrid cloud market is expected to grow from $44.6 billion this year to $97.6 billion in 2022 at a compound annual rate of 17%.

Article continues below advertisement

IBM has launched some innovative products lately to boost its presence in the hybrid cloud market. About a year back, IBM released IBM Private Cloud, a product that allows companies to launch and integrate cloud applications within a hybrid cloud environment. IBM managed to win around 100 new clients for IBM Private Cloud in the last quarter alone, taking its total client wins to over 400.

HYbrid cloud market

Competition for IBM growing in the hybrid cloud market

IBM recently announced the launch of IBM Multicloud Manager, an open-technology platform for combining and migrating apps from different cloud platforms, such as Amazon’s (AMZN) and Microsoft’s (MSFT). IBM has also launched AI OpenScale Technology, a platform for managing AI applications.

IBM is launching these products to remain competitive in the hybrid cloud market, which is heating up. Microsoft’s Azure Stack, a hybrid cloud product, is gaining traction, and last year, Google’s (GOOG) Cloud platform announced a partnership with Nutanix (NTNX) to help clients manage their hybrid cloud applications better. Google also forged a similar partnership with Cisco (CSCO) last year, and another similar partnership was signed by Amazon Web Services with VMware (VMW) a couple of years back.


More From Market Realist

  • Businesswoman looking out a window
    Company & Industry Overviews
    Shifting Focus: Three Women Investing Funds in 2021
  • Aol logo on office building,
    Company & Industry Overviews
    What We Know About Apollo Global Management, New Owners of AOL and Yahoo
  • Chick-fil-A sign
    Company & Industry Overviews
    Why It Only Costs $10K to Own a Chick-fil-A Location
  • Beyond Meat Burger 3.0
    Company & Industry Overviews
    How Is Beyond Burger 3.0 Different and Will It Bring BYND Stock Up?
  • CONNECT with Market Realist
  • Link to Facebook
  • Link to Twitter
  • Link to Instagram
  • Link to Email Subscribe
Market Realist Logo
Do Not Sell My Personal Information

© Copyright 2021 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.