MacBook Sales Estimated to Decline in Apple’s Fourth Quarter



MacBook shipments estimated at 4.93 million units

According to market research company Gartner, Apple’s share in the global personal computer (or PC) market is estimated to decline in the third quarter of calendar year 2018 (or Apple’s fourth quarter of fiscal 2018). Global PC shipments have been estimated to be flat at 67.20 million units in the third quarter.

Gartner estimated Apple’s (AAPL) MacBook shipments at 4.9 million units in the third quarter of 2018, a decline of 8.5% year-over-year compared to 5.4 million units shipped in Q3 2017. Apple’s share is thus expected to fall to 7.3% from 8% in this period.

Apple, Acer Group, and Asus saw negative shipment growth in the third quarter. China’s (FXI) Lenovo (LNVGY) is expected to lead the PC market with a share of 23.6% and shipments of 15.89 million units, a rise of 10.7%. The other top players include HP (HPQ) and Dell at 21.8% and 16%, respectively.

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Are customers waiting for new Mac models?

According to Apple Insider, “The company released new 13-inch and 15-inch MacBook Pro models in July, but has yet to refresh its popular iMac all-in-one and MacBook lineups for 2018.” Apple Insider believes customers are waiting for new MacBook models, which has resulted in a steep decline for the company.

The global PC market is now stabilizing after negative growth for almost six years. Gartner has stated that strong enterprise demand managed to offset a weak consumer demand for the quarter ended in September 2018.

Apple maintained its fourth place in the domestic market as well with estimated shipments of 2 million units, a fall of 7.6%.


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