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Google Steps Up Its Game in the Video Game Streaming Space

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Oct. 10 2018, Updated 7:31 a.m. ET

Google’s Project Stream

On October 1, Alphabet’s (GOOGL) Google announced that it is testing an initiative, Project Stream, which allows users to stream video games like they stream music through Google Chrome. On October 5, Google allowed some users to try streaming Assassin’s Creed Odyssey for free.

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Google’s expansion in the gaming space

Accessing Project Stream is pretty simple and doesn’t require any third-party downloads or installations. Google said that anyone residing in the United States (SPY) who has a computer, desktop, or laptop that runs on Windows, macOS, Chrome OS, or Linux, and has a 25 Mbps (megabits per second) Internet connection, could stream games through Project Stream by logging into their Google accounts.

Streaming high-quality games is more challenging than streaming TV or movies as it requires interaction between the user and graphics. Nevertheless, Google believes that streaming games on Project Stream could change the way people play video games and save users money that they would otherwise put toward expensive game consoles or gaming PCs.

Google faces competition

Google’s gaming efforts compete with established players such as Microsoft (MSFT), Sony (SNE), and Amazon (AMZN), which are also trying to gain space in the video game streaming industry.

Microsoft, with the help of its cloud service, Azure, is developing a streaming box that will offer streaming services for video games on Xbox consoles. Sony’s cloud gaming subscription service, PlayStation Now, streams video games on PlayStation 4 and PCs, and Amazon offers video game streaming services through its Twitch platform.

Video gaming market strengthens

The video gaming market is strengthening, and gamers are spending on new products and technology. Gamers are expected to spend ~$138 billion on new games this year, according to Newzoo. It expects global game revenue to grow from $70.6 billion in 2012 to $180.1 billion by 2021.

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