Amazon-eBay Fight over Marketplace Sellers Intensifies



Amazon is probing eBay’s claims

It looks like a do-or-die situation for Amazon (AMZN) and eBay (EBAY) in their race to attract third-party sellers to their online marketplaces. Earlier this month, eBay accused Amazon of illegally poaching its sellers. According to eBay, a team of Amazon sales representatives has been involved in a scheme in which they send messages to eBay sellers to try to sway them to move to Amazon’s platform.

eBay is crying foul because it claims that Amazon’s sales reps tapped into its messaging system to contact its sellers. It alleges that such action violates a California law relating to computer data access. Amazon said it was investigating eBay’s claims.

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eBay is losing its grip on Amazon sellers

Amazon and eBay are in a fierce battle for marketplace sellers. In a study released earlier this year, Feedvisor found that a large number of Amazon sellers used eBay’s platform as well. But eBay is losing its grip on Amazon sellers. Its share of Amazon sellers fell to 52% in the latest survey from 65% a year ago.

But Walmart (WMT) is winning over more Amazon sellers, with the study showing that 25% of Amazon sellers have listings on Walmart and Jet.com as well. The figure is up from 17% a year ago. Jet.com is an online marketplace owned by Walmart.

Shopify hosts 17% of Amazon sellers

Shopify (SHOP), Sears Holdings (SHLD), and Magneto are other marketplaces used by Amazon sellers. About 17% of Amazon sellers have listings on Shopify, while Sears and Magneto each host ~4.0% of Amazon sellers, according to the Feedvisor study. Magneto is an e-commerce platform owned by Photoshop maker Adobe Systems (ADBE).


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