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Why T-Mobile Is Revamping Its MetroPCS Prepaid Brand

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MetroPCS will become Metro by T-Mobile

On September 24, T-Mobile (TMUS) announced that it would be rebranding its MetroPCS prepaid brand to Metro by T-Mobile starting in October to attract more customers. The company plans to introduce two brand new unlimited plans that will feature benefits from partner services Google One and Amazon Prime.

In the second quarter, T-Mobile gained 91,000 net prepaid customers compared to the 94,000 net prepaid customers it added in the second quarter of 2017. The YoY (year-over-year) reduction was mainly the result of a higher number of deactivations from the growing subscriber base of its MetroPCS brand.

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T-Mobile’s number of prepaid subscribers had risen ~3.3% YoY to 21.0 million by the end of June. In comparison, Verizon’s (VZ) number of prepaid customers had fallen ~11.3% YoY to 4.8 million, while AT&T’s (T) number of prepaid customers had risen ~14.3% YoY to 16.2 million. Sprint’s (S) number of prepaid customers had risen ~3.6% YoY to 9.0 million as of the end of the same period.

Peer comparison of prepaid net additions

AT&T gained 453,000 net prepaid subscribers in the second quarter, while Sprint added 3,000 net prepaid subscribers in the same period. Verizon lost 236,000 prepaid customers in the second quarter.

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