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IBM iX to Help Sally Beauty Boost Its Digital Business Platform

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About the deal

On September 7, IBM (IBM) struck a deal with Sally Beauty, the world’s leading retailer and distributor of beauty supplies. IBM iX, which helps clients implement digital business platforms, is expected to assist Sally Beauty in transforming its business.

IBM’s global consulting firm, Bluewolf, plans to work jointly with IBM iX to support Sally Beauty’s digital business concept. Bluewolf also serves T-Mobile (TMUS) and Autodesk (ADSK).

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How can Sally Beauty benefit from the partnership?

The growing popularity of online shopping has led to a transformation in the overall retail concept toward an omnichannel presence. So, teaming up with IBM iX is expected to help Sally Beauty improve its brand positioning among customers and sustain consistency across its channels.

According to Joe Condomina, CTO at Sally Beauty, “The retail industry is changing dramatically, and that requires us to continuously respond.”

Bluewolf is expected to transform Sally Beauty’s mobile and cloud platform to provide an enhanced shopping experience for its customers. It also plans to integrate Sally Beauty’s commerce, marketing, and customer service efforts.

How the deal helps IBM

By inking a deal of this scale, IBM can increase its revenues and retain its market share. From the chart above, we can see IBM’s revenue trend in the last five quarters.

The tech giant exited the second quarter with $4.7 billion in revenues, which increased 20.5% year-over-year due to growing cloud demand. The combination of IBM’s Watson AI platform and new contracts also supports the company’s revenue growth.

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