Can Apple’s New Products Help Sluggish Mac Revenues?



Apple to launch new products

Apple (AAPL) is planning to unveil new products at its headquarters on September 12. The September event usually highlights Apple’s new product launches, and this time the company is planning to launch three new iPhone models, Apple Watches with larger screens, new iPad Pros, and many more products.

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Three models of iPhones

According to Apple analyst Ming-Chi Kuo, the company will roll out three new iPhones this year. One will be an iPhone X successor and will reportedly be named “iPhone Xs” and have the same 5.8-inch display. Another one is slated to have a bigger screen of 6.5 inches and be called “iPhone Xs Max.” The third one is to be a more affordable iPhone with a 6.1-inch LCD display. According to Ming-Chi Kuo, like iPhone X, both iPhone Xs and iPhone Xs Max will have colorful OLED panels and will have new L-shaped batteries for longer battery life. Both the phones are expected to ship in September, while the low-cost model isn’t expected to ship until October.

All three iPhones will run on Apple’s new iOS 12 software and have features like Face ID, Siri shortcuts, a new “Do Not Disturb” mode, customized Memoji, and more.

iPad Pro, Apple Watch, MacBook Air, and Mac Mini

Apple will reportedly roll out two new versions of the new Apple Watch Series 4 with larger screens and higher resolutions than the current models. Apple is also planning to launch a new version of iPad Pro models with more modern and faster processors this fall. Plus, Apple expects to launch MacBook Air, an affordable version of the MacBook. Apple is also starting a professional-focused upgrade to the Mac mini desktop this year.

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Sluggish growth in the Mac product line-up

The company has been witnessing slow growth in its Mac product line for the past few quarters. In the recently reported fiscal third quarter of 2018, Mac sales fell 5% year-over-year (or YoY) to $5.3 billion, while they dropped 9% from the fiscal second quarter 2018 results. Therefore, the launch of the new, cheaper MacBook Air might help boost Mac sales.

Apple stands in the fourth position in the worldwide PC market

According to market research firm IDC (International Data Corporation), HP (HPQ) leads the worldwide market share in the global PC (personal computer) segment, followed by PC makers Lenovo, Dell (DVMT), Apple, and Acer Group.


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