Analysts Play It Safe with a ‘Hold’ Rating for Kohl’s

Target price 

In the past 15 days, there has been just one price target action for Kohl’s (KSS) stock. On September 4, Goldman Sachs initiated coverage on Kohl’s stock with a “buy” rating and a price target of $91.00.

Of the 22 analysts covering Kohl’s stock, 50.0% rated KSS as a “hold.” Another 41.0% rated the stock as a “buy,” and the remaining 9.0% rated the stock as a “sell.”

Analysts Play It Safe with a ‘Hold’ Rating for Kohl’s

Under its multiyear Greatness Agenda strategy, Kohl’s is revamping its merchandise assortment, emphasizing the omnichannel/digital experience, and optimizing its marketing spending across channels. The retailer is also paying attention to its store base, with an emphasis on smaller stores. However, the retail sector is undergoing a massive overhaul, as the expansion of e-commerce remains a threat to traditional retailers.

Wall Street analysts’ 12-month average target price for Kohl’s stock is $82.06, which reflects a 3.5% upside to the stock’s price on September 17.

Analysts’ ratings for Kohl’s peers

Of the 19 analysts covering Macy’s (M) stock, 63.0% provided a “hold” rating while 21.0% rated it as a “buy.” Currently, the analysts’ target price for Macy’s stock is $36.00, reflecting a 2.4% downside to its September 17 stock price. Goldman Sachs initiated its coverage of Macy’s with a “sell” rating and a price target of $33.00.

About 75.0% of the 16 analysts covering JCPenney (JCP) stock have provided a “hold” rating, and 25.0% rated it as a “sell.” The mean target price for JCPenney stock is $1.58, which indicates a 16.8% downside to its stock price.

About 68.0% of the 25 analysts covering Nordstrom (JWN) stock gave the retailer a “hold” rating, and 24.0% rated it as a “buy.” The mean target price for Nordstrom stock is $59.12, which indicates a 7.8% downside to its stock price. Goldman Sachs initiated its coverage of Nordstrom with a “buy” rating and a price target of $73.00.